At Church & Dwight UK Ltd we are committed to attracting, rewarding, developing and retaining top talent.

Assistant Brand Manager

Closing date: 19/01/2018

Location: Either Folkestone, Kent, or Euston, London (with regular travel to Folkestone)

We have an opportunity within our Marketing team for either an Assistant Brand Manager or Brand Manager (depending on experience) to work with our haircare team, responsible for Batiste dry Shampoo. This role is an exciting opportunity for either an experienced Marketing Assistant or Assistant Brand Manager looking to take the next step in their career. 

This role provides input for strategic, insight led, brand plans for your brands that deliver company profit targets and set the future direction for category development. The BM will execute the plans communications and promotions that prompt the required consumer and customer response to hit targets.  The role will build the brands in the long term through understanding the drivers of brand equity, using this understanding in NPD and strategic communication development.  

Key Areas of Responsibility:

BRAND STRATEGY: Input to the development of creative strategic brand plans:

  • Deep understanding of consumer needs and habits within your brand’s category and insights to be leveraged
  • Assist in market trend analysis giving guidance for tomorrow’s agenda for the company
  • Input to the setting of individual brand strategic priorities for brand growth
  • Input into annual brand plans that will deliver the strategies and objectives with a robust programme of activities.  Create the plan with partner agencies functions and align key stakeholders to support them.
  • Review brand plans on a quarterly basis to ensure targets are met

BRAND OPERATIONS: Keeping the brands on track:

  • Monitor brand performance focusing on volume,  sales value and gross profit on internal accounts and market share and rate of sale externally
  • Understand and manage of the impact of decisions and actions on brand profitability
  • Look for opportunities and make recommendations to ensure brands meet or exceed target
  • Tight budget management ensuring timely recommendations and accurate allocation, monitoring and control

BRAND COMMUNICATION AND IN MARKET ACTIVATION: Driving demand and engaging consumers at point of sale:

  • Work with the GBM/SBM to develop powerful communications, across all disciplines, that deliver short term targets and long term brand building
  • Work closely with the agencies to create communications ideas that drive the desired brand objectives founded on key consumer insights
  • Manage marketing and communication agencies on a day to day basis to ensure work is delivered on time and on budget
  • Work closely with Sales and Customer Marketing to drive synergy across all channels to maximise ROI and ensure timely communication  to stakeholders and customers
  • Provide market data and brand data to sales force and distributors to support sales presentations
  • Organise and manage consumer research and market testing of communications/activities as required
  • Analyse of marketing activity, measure success and highlight key learning

NEW PRODUCT DEVELOPMENT: Creating tomorrow’s winning products:

  • Work with the GBM/SBM, NPD and R&D departments to develop and maintain the innovation funnel and the identification of new product concepts that address commercial opportunities for your brand in your markets
  • Work with technical team to be the voice of the brand and market (customer and consumer) throughout the development and be instrumental in the stage gate process to move from ideas to concepts to final product
  • Organise and manage consumer research and market testing of both new products and communications as required
  • Develop new packing with design agencies and technical when needed

EXPORT LIAISON: Support the success of our brands in other markets by working closely with Export to:

  • Ensure the integrity of the brand is maintained as it is rolled out to new markets through consistency in presentation of packaging and POS materials
  • Develop artwork, adapting for local market needs whilst retaining core mandatory equities and elements
  • Seek and be open to learning from other markets that can be applied across the product range and across all markets.

TEAM: Working with and managing others:

  • Work with GBM/SBM to set own individual development plan, regularly review own performance and progress with Marketing Director/Group Brand Manager
  • Contribute to team update meetings in terms of brand performance results and any key learning
  • Be a trusted partner and advisor for the Sales team
  • Be instrumental in creating an exciting team spirit and a positive, creative, energetic atmosphere that rubs off on the rest of the organisation


  • Graduate with a good degree.
  • Postgraduate business and/or marketing qualifications preferred
  • Solid marketing experience (2+ years) within FMCG, haircare or beauty experience preferred
  • Experience in helping create substantial A&P programmes across (ATL, BTL and digital/social)
  • Excellent communication and presentation skills
  • Strong analytical skills – financial and market research/data
  • Excellent interpersonal and influencing skills
  • Additional European languages desirable but not essential
  • Personal Computer skills to include mastery of Microsoft Excel, Word and PowerPoint.
  • Driving licence.

This is a great opportunity to work with a recognisable global brand and shape its future. Sounds interesting? Send us your CV, confirming your salary expectations, and let’s talk!

Apply now