At Church & Dwight UK Ltd we are committed to attracting, rewarding, developing and retaining top talent.

Brand Manager - Frankfurt, Germany

Closing date: 30/06/2018

Church & Dwight GmbH, based in Frankfurt am Main is looking for a Brand Manager.

We are part of a successful $4bn organisation with our Headquarters in New Jersey. This is an exciting time to join our newly opened European subsidiary which only started trading in January 2018.  In Germany so far we are responsible for selling and marketing selected Church & Dwight brands within the German market with ambitious plans to grow over the forthcoming years.

The Brand Manager is responsible for inputting into strategic, insight led, brand plans for Batiste Dry Shampoo, Toppik (hair building fibres), Replens,  Rephresh and Waterpik - so far to date -  to deliver company profit targets and set the future direction for category development. This will include brilliantly executing the plan’s communications and promotions that prompt the required consumer and customer response to hit targets.

Key Areas of Responsibility:

BRAND STRATEGY - Input to the development of creative strategic brand plans:

  • Deep understanding of consumer needs and habits within your brand’s category and insights to be leveraged
  • Assist in market trend analysis giving guidance for tomorrow’s agenda for the company
  • Input to the setting of individual brand strategic priorities for brand growth
  • Co-develop annual brand plans that will deliver the strategies and objectives with a robust programme of activities.  Create the plan with partner agencies functions and align key stakeholders to support them.
  • Review brand plans on a quarterly basis to ensure targets are met

BRAND OPERATIONS - Keeping the brands on track:

  • Monitor brand performance focusing on volume, sales value and gross profit on internal accounts and market share and rate of sale externally
  • Understand and manage of the impact of decisions and actions on brand profitability
  • Look for opportunities and make recommendations to ensure brands meet or exceed target
  • Tight budget management ensuring timely recommendations and accurate allocation, monitoring and control

BRAND COMMUNICATION AND IN MARKET ACTIVATION - Driving demand and engaging consumers at point of sale:

  • Work with Marketing Manager to develop powerful communications, across all disciplines, that deliver short term targets and long term brand building
  • Work closely with the agencies to create communications ideas that drive the desired brand objectives founded on key consumer insights
  • Manage marketing and communication agencies on a day to day basis to ensure work is delivered on time and on budget
  • Work closely with Sales and Customer Marketing to drive synergy across all channels to maximise ROI and ensure timely communication  to stakeholders and customers
  • Provide market data and brand data to sales force and distributors to support sales presentations
  • Organise and manage consumer research and market testing of communications/activities as required
  • Analysis of marketing activity, measure success and highlight key learnings

Our ideal candidate will :

  • Be a Graduate with a good degree.
  • Have a Postgraduate business and/or marketing qualification preferred
  • Have solid marketing experience (4+ years) with FMCG, OTC and Health brands experience preferred
  • Be experienced in helping create substantial A&P programmes across (ATL, BTL and digital/social)
  • Be an excellent communicator with good presentation skills
  • Have strong analytical skills – financial and market research/data
  • Have excellent interpersonal and influencing skills
  • Be fluent in German and English – essential.  Additional European languages desirable but not essential

Sounds interesting? Let’s talk!  Send us your CV, please also confirm your salary expectations and your earliest possible start date.  For the attention of Ms. Karl to:

Apply now